WORK EXPERIENCE
Tenders Direct, part of Proactis Holdings Limited, is a tender alert service that covers all public sector tenders for the UK, Ireland, and EU. They also offer bid writing support through their training and consultancy services.
MARKETING EXECUTIVE
JULY 2023 - PRESENT | FULL-TIME
I joined the company’s marketing team in July 2023, taking the lead in key areas, including email marketing and marketing automation, graphic design, social media advertising, and more recently also UX/UI design.
Home-Start Clackmannanshire is an independent charity that is part of the UK-wide Home-Start network. With the help of expert staff and trained volunteers, they offer help and support to young parents in the local area. Over the past year, Home-Start Clackmannanshire have supported over 182 parents and over 268 children.
DIGITAL COMMUNICATIONS CONSULTANT
MARCH 2021 - PRESENT | FREELANCE
I have been working with the charity for over three years now, supporting them with increasing brand awareness and engagement, as well as improving various processes through the build of their new website, such as the volunteer recruitment process, attracting funding partnerships and donations, and the family and self referral process. My work includes the following:
Social Media content strategy and execution
KPI tracking and reporting
Website development (from concept to completion) and maintenance (no code)
Designing branded assets for social media, the website, flyers, and documents
Copywriting and editing for the website, blog posts, and social media content
Safe As Houses is a facilitator of collaborative B2B partnerships across the UK care sector on a mission to increase the provision of high-quality, affordable, and future-proofed assisted living accommodation for those who need it most.
MARKETING ASSISTANT
MARCH 2022 - MAY 2023 | FULL-TIME
In my role as Marketing Assistant, I supported the Marketing team with a range of different tasks, from website maintenance and development, copywriting and editing, social media management, and data tracking, to marketing strategy development, graphic design, video editing, and editorial design. In particular, my work included the following:
Website maintenance and development (no code)
Development and execution of social media content strategy
Copywriting and editing for social media, blog posts, project and property brochures, press releases
Graphic design for various formats, such as social media, brochures, website, internal communications
Design of site boards and other collateral for events
Co-lead of monthly internal company newsletter project
Video editing for social media and internal communications
Social media and digital marketing analytics and KPI tracking
Co-lead of setup of a company-wide document template platform
RCF.DEV is a Stirling-based software engineer that I collaborated with on a joint project for the Scottish gas training centre almanac.energy.
almanac.energy is startup gas training provider and installation expert for heating systems and technologies. They are a forward-thinking business on a mission to provide industry-leading education to all professionals and beginners that come through their door.
COPYWRITER & DIGITAL MARKETING CONSULTANT
SEPTEMBER 2021 - FEBRUARY 2022 | FREELANCE
Together with RCF.DEV, I collaborated on this joint project where we delivered a user-friendly website and a successful digital marketing campaign for the launch of almanac.energy’s first training courses. The scope of the project included the build and design of the website with integrated booking and payment system and a full course catalogue, as well as the development and execution of a pre-launch campaign, and the creation of the company’s brand. My work included:
Copywriting for the new website
Wireframing of the individual pages
Planning and execution of comprehensive digital marketing strategy, including a Facebook Ad campaign, social media content strategy, landing pages, Google PPC campaign, email marketing campaign.
Home-Start is a UK-wide network of local and independent charities that help families with young children through rough waters, with the help of trained volunteers and expert support. In Scotland alone, Home-Start charities support over 3,000 parents and nearly 6,000 children every year.
SOCIAL MEDIA CONSULTANT
JULY 2021 - FEBRUARY 2022 | FREELANCE
I worked with the team at Home-Start UK Scotland to help grow their social media reach and engagement with a content strategy. This included helping to promote and raise awareness of 'The Promise' and their work implementing The Promise into their services across the Scotland network via an organic social media content strategy.
Creating & executing social media content strategy
Designing creatives for social media content
Writing targeted copy for social media content
Tracking and reporting on analytics
SAP SE is a global enterprise offering market-leading end-to-end, cloud-based ERP software.
WORKING STUDENT - INTERNAL COMMUNICATIONS, OPERATIONS, AND ADMINISTRATION
NOVEMBER 2017 - AUGUST 2019 | PART-TIME
My role as Working Student for Internal Communications, Operations & Administration at SAP involved working alongside the Chief Operations and Communications Officer of S/4 HANA Idea to support in the following areas:
Internal Communications
Copywriting and designing of graphics
Administration and management of internal communications channels
Operations
Budget supervision of intra-departmental third-party budget
Administration
Ad hoc administrative tasks
Other
Translations and editing of translations (English <-> German)
EDUCATION
MSC ENGLISH LANGUAGE AND LINGUISTICS
UNIVERSITY OF STIRLING | 2019 - 2020 | GRADE: DISTINCTION
Dissertation: Digital Communication in the Workplace: An Analysis of How Language is Used to Convey Social Meaning in Digital Discourse
ENGLISH AS A LINGUA FRANCA: NEW PRACTICES, NEW NORMS?
UNIVERSITY OF HELSINKI - HELSINKI SUMMER SCHOOL | AUG 2018
This course examined the phenomenon referred to as ‘English as a lingua franca (ELF)’ from three different but interrelated perspectives: cognitive, microsocial and macrosocial.
BA ENGLISH AND AMERICAN STUDIES,
MINOR IN SOCIOLOGY
UNIVERSITY OF MANNHEIM | 2015 - 2019 | GRADE: 2:1
Dissertation: Influence of Familiarity and Processing Friendliness on Brand Awareness of Established Brands